Трансформация потребителей современного рынка e-commerce в эпоху популярности маркетплейсов

Transformation of marketing in the e-commerce

Трансформация маркетинга в электронной коммерции Аннотация: Статья о трансформации теории и практики маркетинга в условиях элек-тронной коммерции и сетевой экономики. Автор рассматривает Интернет-маркетинг как са-мостоятельный вид маркетинга в виртуальной коммуникативной среде. Основной тезис ста-Annotation: The article is about transformation of the theory and practice of marketing in the cond...

Организация больших объемов данных в рекомендательных системах поддержки жизнеобеспечения, входящих в состав глобальных платформ электронной коммерции (Organization of Big Data in the Global E-commerce Platforms)

E-commerce : Role of E-commerce in Today's Business

E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. B2B, B2C, C2C and similar opportunity help consumer preferences and consumer markets developing electronic infrastructure for challenges of the future. E-commerce has revolutionized business, changing the shape of competition with internet (The NET) ,the computer communication ...

E-commerce in Developing Countries Background of E-commerce Worldwide

Internet access in developing countries is growing rapidly. Developing countries accounted for one-third of Internet users worldwide by the end of 2003, and the catch up rate is getting faster. Between 2000 and 2003, developing countries increased their share of the Internet population of the world by nearly 50%. This has led some commentators, such as World Bank to claim that initiatives to cl...

M E - COMMERCE Better Processes = Better E - Commerce

I MARCH 2005 I 57 any companies have found out the hard way that successful e-commerce requires more than a flashy Web presence. Electronic customer and supplier interaction must be seamlessly integrated with existing business processes. Quality professionals will find they must redesign business processes with this aim, particularly in the service industry. There is a historic parallel for the...